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Ameyayokocho, often abbreviated to "Ameyoko," is a brash, bustling, loud, busy, cheap and colorful market district in the Ueno area of Tokyo. Ameyoko is where hawking aspires to street entertainment. The air rings to the cries of sellers of clothes, golfing goods, fruit, sneakers, vegetables, fresh fish, tofu, confectionery and fake brand watches. The conversations of passers by are not just in Japanese but almost every other East Asian language.Ameyayokocho means "candy sellers' alley" and runs south from Ueno Station, parallel to the elevated tracks of the JR Yamanote and Keihin-Tohoku Lines south to Okachimachi Station.
Ameyoko began life as a black market mainly for sugary, sweet potatoes after World War II. Now it is a multi-cultural mix of cut-price open-air food stores, supermarkets, bars, restaurants and shops selling everything from rock-bottom anime DVDs, to cheap golf clubs and golf balls, trainers, suitcases, jewelry, and bargain clothes. Ameyoko is one place in Tokyo where you can bargain.
Ameyoko is especially lively at dusk as shoppers seek discount vegetables, fruit, fish and sushi before heading home for dinner. Prices for fish and farm produce can be up to half those of supermarkets. Most stores close at around 7 pm.Visit Ameyoko to capture the lively atmosphere of old Tokyo, as vendors entice prospective buyers with their gabbled sales patter and loud cries.

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